--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 22)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 22 of 71." url: "https://groas.com/author/alexander-perelman/page/22" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [Is AI a Better Option Than an Agency That Isn't Delivering Results?](https://groas.com/post/ai-vs-underperforming-agency-faq) [September 21, 2026 • 1 min read](https://groas.com/post/ai-vs-underperforming-agency-faq) [Written by Alexander Perelman](https://groas.com/post/ai-vs-underperforming-agency-faq) * ## [Google Ads Performance Max Assets: Specs, Requirements, and 2026 Best Practices](https://groas.com/post/google-ads-performance-max-assets-guide) [September 21, 2026 • 7 min read](https://groas.com/post/google-ads-performance-max-assets-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-performance-max-assets-guide) * [![Cover image for: Google Ads Vanity Metrics: The Numbers That Signal Actual Profit](https://groas.com/media/blog/c5b1d87174f9a34b6974808fcae33c1e985739426f07115eb42c9445b2eb0bf4.png)](https://groas.com/post/google-ads-vanity-metrics-vs-the-numbers) ## [Google Ads Vanity Metrics: The Numbers That Signal Actual Profit](https://groas.com/post/google-ads-vanity-metrics-vs-the-numbers) [September 21, 2026 • 10 min read](https://groas.com/post/google-ads-vanity-metrics-vs-the-numbers) [Written by Alexander Perelman](https://groas.com/post/google-ads-vanity-metrics-vs-the-numbers) * [![Cover image for: PPC Automation Tools in 2026: Choose by the Work You Still Have to Do](https://groas.com/media/blog/97d834a78ac2efa1f6da523f799bdc76670963944d8ad6dc0a360a84067808e5.png)](https://groas.com/post/how-to-compare-ppc-automation-tools-a-de) ## [PPC Automation Tools in 2026: Choose by the Work You Still Have to Do](https://groas.com/post/how-to-compare-ppc-automation-tools-a-de) [September 20, 2026 • 10 min read](https://groas.com/post/how-to-compare-ppc-automation-tools-a-de) [Written by Alexander Perelman](https://groas.com/post/how-to-compare-ppc-automation-tools-a-de) * [![Cover image for: How to Automate AI Ad Creative Testing Without Losing Brand Control](https://groas.com/media/blog/0b50ad5772e4daba9194caba888ae30b89f088a357c3997d70665d5f83934b56.png)](https://groas.com/post/how-to-automate-a-b-testing-for-ad-creat) ## [How to Automate AI Ad Creative Testing Without Losing Brand Control](https://groas.com/post/how-to-automate-a-b-testing-for-ad-creat) [September 19, 2026 • 11 min read](https://groas.com/post/how-to-automate-a-b-testing-for-ad-creat) [Written by Alexander Perelman](https://groas.com/post/how-to-automate-a-b-testing-for-ad-creat) * [![Cover image for: Google Ads Grader Tools: What Free Audits Catch, Miss, and What to Fix First](https://groas.com/media/blog/d6d2e90273d7e507467caa73cc121b308dda7ecef3688cbf343edf1fceead0b5.png)](https://groas.com/post/google-ads-grader-tools-what-free-audits) ## [Google Ads Grader Tools: What Free Audits Catch, Miss, and What to Fix First](https://groas.com/post/google-ads-grader-tools-what-free-audits) [September 18, 2026 • 9 min read](https://groas.com/post/google-ads-grader-tools-what-free-audits) [Written by Alexander Perelman](https://groas.com/post/google-ads-grader-tools-what-free-audits) * [![Cover image for: Google AI Overviews and Ads in 2026: How to Protect Paid Search Performance](https://groas.com/media/blog/4e50aa414826113d5a3d03006d66e842c51a5f6c2b02c9eeaee58c646643dab2.png)](https://groas.com/post/ai-overviews-and-ads-what-google-s-ai-an) ## [Google AI Overviews and Ads in 2026: How to Protect Paid Search Performance](https://groas.com/post/ai-overviews-and-ads-what-google-s-ai-an) [September 17, 2026 • 10 min read](https://groas.com/post/ai-overviews-and-ads-what-google-s-ai-an) [Written by Alexander Perelman](https://groas.com/post/ai-overviews-and-ads-what-google-s-ai-an) * ## [GA4 and Google Ads Conversion Tracking: Enhanced, Offline, and Missing Conversions](https://groas.com/post/ga4-google-ads-conversion-tracking-guide) [September 16, 2026 • 6 min read](https://groas.com/post/ga4-google-ads-conversion-tracking-guide) [Written by Alexander Perelman](https://groas.com/post/ga4-google-ads-conversion-tracking-guide) * ## [How to Scale Google Shopping Without Adding Headcount](https://groas.com/post/scale-google-shopping-without-headcount) [September 16, 2026 • 4 min read](https://groas.com/post/scale-google-shopping-without-headcount) [Written by Alexander Perelman](https://groas.com/post/scale-google-shopping-without-headcount) * ## [Performance Max Asset Specs: Image, Video, and Creative Requirements](https://groas.com/post/performance-max-asset-specs-guide) [September 16, 2026 • 1 min read](https://groas.com/post/performance-max-asset-specs-guide) [Written by Alexander Perelman](https://groas.com/post/performance-max-asset-specs-guide) * ## [How to Automate AI Search Visibility Reporting Without Hiring an Agency](https://groas.com/post/automate-ai-search-visibility-reporting-without-agency) [September 16, 2026 • 5 min read](https://groas.com/post/automate-ai-search-visibility-reporting-without-agency) [Written by Alexander Perelman](https://groas.com/post/automate-ai-search-visibility-reporting-without-agency) * ## [How to Optimize Landing Pages to Get Cited in Google AI Overviews](https://groas.com/post/optimize-landing-pages-for-ai-overviews) [September 16, 2026 • 4 min read](https://groas.com/post/optimize-landing-pages-for-ai-overviews) [Written by Alexander Perelman](https://groas.com/post/optimize-landing-pages-for-ai-overviews) * ## [Google Ads Conversion Tracking and Consent Mode in 2026](https://groas.com/post/google-ads-conversion-tracking-consent-mode-2026) [September 16, 2026 • 6 min read](https://groas.com/post/google-ads-conversion-tracking-consent-mode-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-conversion-tracking-consent-mode-2026) * ## [Google Ads Conversion Tracking: Offline Conversions, Enhanced Conversions, and Consent Mode](https://groas.com/post/google-ads-conversion-tracking-and-consent-mode-guide) [September 16, 2026 • 8 min read](https://groas.com/post/google-ads-conversion-tracking-and-consent-mode-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-conversion-tracking-and-consent-mode-guide) * ## [Google Ads Remarketing and Display Retargeting: RLSA, Lists, and Membership Duration](https://groas.com/post/google-ads-remarketing-and-display-retargeting-guide) [September 16, 2026 • 6 min read](https://groas.com/post/google-ads-remarketing-and-display-retargeting-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-remarketing-and-display-retargeting-guide) * ## [What Is an AI Google Ads Agency? How Autonomous Management Works](https://groas.com/post/what-is-an-ai-google-ads-agency) [September 16, 2026 • 6 min read](https://groas.com/post/what-is-an-ai-google-ads-agency) [Written by Alexander Perelman](https://groas.com/post/what-is-an-ai-google-ads-agency) * ## [Google Ads Remarketing and Display Retargeting: A Complete Guide](https://groas.com/post/google-ads-remarketing-retargeting-guide) [September 16, 2026 • 7 min read](https://groas.com/post/google-ads-remarketing-retargeting-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-remarketing-retargeting-guide) * [![Illustration for: AI Overviews and Ads: How Google's AI Answers Are Changing Paid Search Placement](https://groas.com/media/blog/4f9b0823ba5e1b362e37b5e9ee2b2b2bfd91e7740399e24fedd7b949d1278aa9.png)](https://groas.com/post/ai-overviews-and-ads-how-google-s-ai-ans) ## [Google AI Overview Ads: Where They Show and What You Can Still Control](https://groas.com/post/ai-overviews-and-ads-how-google-s-ai-ans) [September 16, 2026 • 10 min read](https://groas.com/post/ai-overviews-and-ads-how-google-s-ai-ans) [Written by Alexander Perelman](https://groas.com/post/ai-overviews-and-ads-how-google-s-ai-ans) * [![Illustration for: CPA and ROAS Together: How to Read Both Metrics Without Chasing the Wrong One](https://groas.com/media/blog/8e1bf210613965cf531ec9ce5f21f5d52395fdfaadcae2ece878682444673c84.png)](https://groas.com/post/cpa-and-roas-together-how-to-read-both-m) ## [CPA vs. ROAS: How to Read Both Without Buying the Wrong Growth](https://groas.com/post/cpa-and-roas-together-how-to-read-both-m) [September 15, 2026 • 9 min read](https://groas.com/post/cpa-and-roas-together-how-to-read-both-m) [Written by Alexander Perelman](https://groas.com/post/cpa-and-roas-together-how-to-read-both-m) * ## [How to Scale Google Shopping Campaigns Without Adding Headcount](https://groas.com/post/scale-google-shopping-campaigns-without-headcount) [September 14, 2026 • 4 min read](https://groas.com/post/scale-google-shopping-campaigns-without-headcount) [Written by Alexander Perelman](https://groas.com/post/scale-google-shopping-campaigns-without-headcount) * ## [AI Agents for Google Ads: What They Do and How groas's Engine Uses Them](https://groas.com/post/google-ads-ai-agents-explained) [September 14, 2026 • 6 min read](https://groas.com/post/google-ads-ai-agents-explained) [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-agents-explained) * [![Illustration for: ROAS vs CPA in Google Ads: Which Bid Goal Wins and When to Switch](https://groas.com/media/blog/6bfe2ed96fb3eead48b3e3a6ced7435690f9296c864ebe00337b15997ab3c210.png)](https://groas.com/post/roas-vs-cpa-in-google-ads-which-bid-goal) ## [ROAS vs. CPA in Google Ads: Which Bid Goal to Use, and When to Switch](https://groas.com/post/roas-vs-cpa-in-google-ads-which-bid-goal) [September 14, 2026 • 9 min read](https://groas.com/post/roas-vs-cpa-in-google-ads-which-bid-goal) [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-in-google-ads-which-bid-goal) * [![Illustration for: Autonomous PPC vs a White-Label Dashboard: Should Your Agency Buy or Build?](https://groas.com/media/blog/b6739b5ee5fbb7029c1eee80e5b0c578153b52b8db2deba798e86e5b540d62ea.png)](https://groas.com/post/autonomous-ppc-vs-a-white-label-dashboar) ## [Should Your Agency Build a PPC Dashboard or Buy Autonomous Execution?](https://groas.com/post/autonomous-ppc-vs-a-white-label-dashboar) [September 13, 2026 • 10 min read](https://groas.com/post/autonomous-ppc-vs-a-white-label-dashboar) [Written by Alexander Perelman](https://groas.com/post/autonomous-ppc-vs-a-white-label-dashboar) * [![Illustration for: What Is Autonomous PPC Software — and Can It Really Run Google Ads Without You?](https://groas.com/media/blog/bfaef02aaafa2cce54d7954f00c81d735f2ffeff4bbbab7e9d758e83b6312efd.png)](https://groas.com/post/what-is-autonomous-ppc-software-and-can) ## [Autonomous PPC Software: Can It Actually Run Google Ads Without You?](https://groas.com/post/what-is-autonomous-ppc-software-and-can) [September 12, 2026 • 8 min read](https://groas.com/post/what-is-autonomous-ppc-software-and-can) [Written by Alexander Perelman](https://groas.com/post/what-is-autonomous-ppc-software-and-can) [Previous](https://groas.com/author/alexander-perelman/page/21)[1](https://groas.com/author/alexander-perelman)…[21](https://groas.com/author/alexander-perelman/page/21)[22](https://groas.com/author/alexander-perelman/page/22)[23](https://groas.com/author/alexander-perelman/page/23)…[71](https://groas.com/author/alexander-perelman/page/71)[Next](https://groas.com/author/alexander-perelman/page/23) ## Structured data ```json 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